For Sweet Dreams Bakery, I developed a modern and versatile brand refresh that combines sleek professionalism with a handmade touch. The new logo, built from bold lines and the owner’s own handwriting, adapts seamlessly across platforms from social media to packaging. A purple color scheme highlights the owner’s personality and the creativity of her work, while also adding a magical, whimsical feel that mirrors the decoration of her cakes and treats. Paired with redesigned business cards and custom treat boxes, the updated branding strengthens recognition and celebrates the bakery’s homemade charm as it continues to grow.